UK-based support · Run from Milton Keynes · Built for local service businesses
Stop answering the phone mid-job.
Miss a call while you're on a job? We send an instant text, find out if it's urgent, and stack everything else for when you're free. No AI receptionist. No missed jobs.
Instant text-back within 2 seconds of a missed call
Sorts emergencies from quotes - so you know what needs you now
No AI voice. No scripts. Just smart texts that keep leads warm.
No contractNo AI receptionistNo fake reviews
What your customers see
Sound familiar?
You can't answer every call.
But your competitors can.
You're under a sink, up a ladder, or mid-job with a customer. Phone rings. You don't know if it's a burst pipe, a faulty boiler, or a small job you're not sure is worth dropping everything for.
So you either stop what you're doing to answer - or you don't, and spend the next hour wondering if you just lost a £400 job to the next business on Google.
And if you're paying for leads on Checkatrade or similar, you're already competing for shared enquiries. Your own inbound calls are the warm ones. Don't lose those too.
85%
of callers won't wait for a callback - they ring the next business on Google
5-10
missed new-enquiry calls per week is typical for a busy sole trader
£4k+
lost per month at just 5 missed calls and a £200 average job value
Work out your number
What are missed calls costing you?
Use last week's call log - don't guess.
Missed calls per week 5
Average job value £200
Typical ranges: plumbers/heating £150-£300+, electricians/gas £150-£250+, barbers/salons £25-£40 per booking
Estimated monthly work going elsewhere
£4,000+
For most local service businesses, if recovering just one extra job a month covers the cost - the system pays for itself. Everything else is money back in your pocket.
How it works
Simple. Hands-off.
Works while you're on the tools.
01
You miss a call
You're on a job. Someone rings. You can't answer. The system picks it up instantly.
02
They get a text within 2 seconds
"Hi, it's [NAME] at [BUSINESS]. Sorry I missed your call - I'm on a job. Reply 1 if it's an emergency or 2 if you'd like a quote and I'll get back to you shortly."
Before they've even put their phone down, the conversation stays open - they're not calling the next person on Google.
03
The system sorts it for you
Emergency (reply 1)
You get an immediate alert on your phone so you can decide whether to step away from the job.
Quote (reply 2)
They're asked one quick question - "What's the job and postcode?" - and added to your callback list.
No reply? A single gentle follow-up goes out a bit later.
04
You call back on your terms
When you're done on site, you've got a sorted list: emergencies flagged, quotes scoped. No missed messages buried in a voicemail you forgot to check.
What's included
Everything running in the background
while you get on with the work
Instant missed-call text-back
Miss a call on site? They get a text within seconds with the reply-1-or-2 prompt - before they've had a chance to ring someone else.
Emergency vs quote triage
The system finds out what they need. Urgent jobs get flagged to you immediately. Everything else queues up neatly for later.
Booking calendar (optional)
Want customers to book themselves in? We set that up. Already got a booking system? We'll use your existing link instead.
No-show protection
Automated reminders go out 24 hours and 1 hour before every appointment. Fewer wasted journeys. Fewer last-minute cancellations.
Google review automation
After every completed job, a polite text goes out asking for a review. Your Google ranking builds without you lifting a finger.
Lead Hub app
Every lead, message, and booking in one place on your phone. Work and personal texts stay separate. No more missed messages.
Optional: WhatsApp inbox +£25/month
Prefer WhatsApp to SMS? Let customers reply on WhatsApp instead of text. Keep WhatsApp chats, texts and bookings in one inbox. Inbound messages and normal replies included.
Bulk WhatsApp template campaigns can carry extra WhatsApp fees - we'll agree anything like that with you first.
Bulk WhatsApp template campaigns can carry extra WhatsApp fees - we'll agree anything like that with you first.
Suits any local service that misses calls while working - plumbers, electricians, gas engineers, barbers, salons, garages and more.
Examples by trade
See what the numbers look like
for your type of work
These are typical numbers. Use your own call log and job values to work out your exact gap.
🔧 Plumbers / heating engineers
If you miss just 5 new-enquiry calls a week and an average job is £200, that's roughly £4,000+ a month in potential work going elsewhere.
If this system only saves 1 extra job a month, it more than covers the £197/month. Everything else is upside.
⚡ Electricians / gas engineers
Missed calls for fault-finding, small jobs and safety checks add up fast.
Even at 3 saved jobs a month at £150-£250 each, you're looking at £450-£750+ extra for a £197/month system.
✂ Barbers / salons / local services
If this adds just 3-4 extra bookings a week at £25-£40 each, that's £300-£600+ a month in extra work.
For many shops, that's enough to pay for the system and still put more in your pocket.
Optional add-on
Got great reviews but no website?
You're still leaking work.
People search your name on Google, see the stars and good comments, decide they want to book - then have nowhere clear to see prices or actually book in under 10 seconds. Some of them bounce back and pick the next business with a proper front door.
Website + Google front door
A simple, clean website built from your reviews and photos
What you get
✓Simple 3-4 page site (Home, Services, Prices, Contact/Booking)
✓Built from your existing Google reviews, photos and details
✓Click-to-call and clear booking button on every page
✓Connected to your Google Business profile
✓Mobile-first design for the phones your customers use
Who it's for
✓Trades with strong Google reviews but no website
✓Barbers and salons with a busy shop but no clear place to book online
✓Any local service where customers have to ring and hope to get through
How it works
1
We pull your existing reviews, photos and business info.2
We build a live preview so you can see exactly what it looks like before anything goes live.3
If you like it, we turn it on and connect it to your Google profile and booking link. If you don't, we bin it. No hard feelings.Why AlwaysOn
Not another AI receptionist
pretending to be you
There are a lot of people selling this kind of service right now. Most of them have never spoken to a tradesperson or local business owner in their life. They've built a website with AI, filled it with fake testimonials, and they're hoping nobody notices.
We're not going to do that.
AlwaysOn Booking is run by one person - Lee, based in Milton Keynes. We're building this business the same way you built yours: one customer at a time, doing it properly.
No AI voice pretending to be you - your customers hang up on those
No shared leads you're competing on - this captures your own inbound calls
No login and a PDF guide - Lee builds the whole system and hands it over ready to go
If it's not right for your business, we'll tell you on the call
Pricing
Straightforward pricing
One recovered job covers months of the cost.
Missed-call system
AlwaysOn Booking
£197/month
+ £199 one-off setup - installation, calendar/booking link setup, UK messaging registration, full testing.
✓Instant missed-call text-back
✓Emergency vs quote triage
✓24/7 booking calendar or your existing booking link
✓Automated SMS reminders (no-show protection)
✓Google review automation
✓Lead Hub mobile app
✓£10/month SMS & call credit included
✓UK-based support (direct to Lee)
✓Secure hosting & maintenance
No contract. Higher-volume businesses may need extra SMS credit.
Website add-on
Website + Google front door
£59/month
From £399 setup - built from your reviews and photos, connected to Google Business.
✓Simple 3-4 page site built from your reviews/photos
✓Connected to Google Business and your booking link
✓Designed to turn more Google searches into booked jobs
✓Mobile-first design
✓Live preview before anything goes live
Bundle
Booking + Website
£219/month
£499 one-off setup - everything included.
Saves £99 on setup and £37/month vs buying separately
✓Missed-call text-back and emergency triage
✓Booking calendar or your existing booking link
✓No-show protection and review automation
✓Lead Hub app and UK-based support
✓Website + Google front door built from your reviews
✓One simple setup, one monthly bill
For most trades, if this saves just one decent job a month, it more than covers itself.
Common questions
Quick answers
Will it sound like the text is from me?
Yes. We set it up with your name and business name. Customers get a personal-sounding reply from the business they just called - not a generic message from an unknown number.
Do I need to change my phone number?
No. Everything works alongside your existing number. Your customers ring the same number as always.
I already have a booking system - can you use my link?
Yes. If you're happy with what you've already got - Calendly, SimplyBook, anything else - we'll connect to your existing link rather than setting up a new one.
Is there a contract?
No. Month-to-month. Cancel any time, no penalties.
What if someone has a genuine emergency?
When a customer flags it as urgent, you get an immediate alert on your phone. You decide whether to step away from the job - the system just makes sure you know about it straight away.
Ready to stop missing jobs?
Book a free 15-minute call with Lee
No sales pitch. No jargon. Just a straight conversation about whether this makes sense for your business.
-You tell us how many calls you're missing. We'll work out what that's costing you.
-You'll see the exact texts your customers receive after a missed call.
-We'll be straight with you about whether it's the right fit.
-If it's not, we'll tell you and that's that. No hard sell.